Veganuary Spotlight: Moving Mountains
The campaign reached a new milestone this year, with over 500,000 people signing up to ditch animal products for the first month of 2021, a figure surely helped by the many brands that have brought amazing vegan foods to supermarket shelves over the past few years.
One of our absolute favourites is Moving Mountains, which creates incredibly realistic meat alternatives, with a varied menu of products including burgers, sausages, meatballs and more. Of course, we’re more than a little bit biased, as Moving Mountains’ Founder, Simeon Van der Molen, also founded Ecozone 25 years ago!
About Moving Mountains
Forced to cut out meat and dairy due to health issues, Simeon was disappointed by the lack of tasty meat alternatives available and, using his experience of innovating eco-friendly, vegan cleaning products, set out to create foods that taste, look, smell and satisfy like meat. By doing this, he hoped to make long-lasting change to human and environmental health, whilst also protecting animal welfare.
Having collaborated with food consultants and technologists, the UK’s first plant-based ‘bleeding’ burger was developed, and is now available all across the globe. It is super realistic in order to appeal not just to vegans, but also to meat eaters and flexitarians, who can be harder to convert to plant-based meals. Following the success of the burger, Moving Mountains’ range has continued to grow.
Incredible meat and fish alternatives
Just in time for Veganuary, they’ve launched their first ever Fish Fingers. They’re a super tasty, flaky treat wrapped in golden breadcrumbs and packed with plant protein, natural ingredients and zero cholesterol. Of course, because they’re plant-based, they don’t contain any of the mercury or microplastics that can be found in seafood products. They’re available now in Waitrose stores.
Also new this month, their Plant-Based Beef Tender Strips are great for bulking up a stir fry or throwing into a warming stew for added protein and a rich depth of flavour. They generate fewer greenhouse gas emissions and require less resources to produce than animal meat. They’re also completely free from hormones, antibiotics and GMO ingredients. You can find them in the frozen aisle at Sainsbury’s.